In July 2017, Chipotle Mexican Grill (Chipotle), a Mexican chain of fast food restaurants based in Denver, Colorado, provisionally closed a restaurant in Virginia, the US, after more than 130 customers complained of falling ill and experiencing symptoms consistent with norovirus. The company reassured its customers that it was maintaining proper food safety procedures.“Norovirus does not come from our food supply, and it is safe to eat at Chipotle,” said Jim Marsden, Executive Director of food safety at Chipotle. Nevertheless, the shares of the company declined by 4% as soon as news of the closure of the facility came out.

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